Pop-Tarts Social Media
CLIENT Pop-Tarts
AGENCY MRY
DIRECTOR Spencer Thielmann
PRODUCERS Hannah Thielmann, Spencer Thielmann
DP John Christon
The through-line direction for Pop-Tarts social media was that all the concepts should feel like organic content. Teens filming other teens. Casual and authentic, playful and spontaneous. Everything should look user generated.
@poptartsus Introducing UGLY SWEATER POP-TARTS. They’re delicious, and better dressed than you
@poptartsus the most stable home I have ever known
@poptartsus Pumpkin Pie Pop-Tarts are back throw all other pies in the trash
@poptartsus New Chocolate Cupcake Pop-Tarts are delicious and deserve respect. Toast with care
@poptartsus Love this Pop-Tarts holder as much as you love me? Tell me why in the comments. Designed by @davearmstrongart
@poptartsus Confetti Cupcake Pop-Tarts are back but real fans already knew that
@poptartsus Ugly Sweater Pop-Tarts are a thing. Now coordinate your outfits accordingly
@poptartsus Know anyone who would love this Pop-Tarts fanny pack as much as they love Pop-Tarts? Tell me in the comments.